Short instruction
Generally, and highly simplified, the story goes like this. Some actors (e.g., companies, alliances of companies and organizations, research institutes, universities, and many other types of organizations) have a problem and need, for many distinct reasons, to find a solution with others. Some organizations – let’s call them standardisation organizations – provide a place and a specific framework (e.g., rules, process, project management) for actors to develop a joint solution. Finding a solution to common problems with others can happen outside the organization for standardisation. A company can create a joint solution by directly inviting other companies; this standardisation is often called standardisation based on cooperation.
Sometimes actors create their own alliances in specific sectors and act by their own rules – that is the case of Consortia-based standardisation. However, the story is more complicated and much more interesting. Without standards, world trade will be impossible because “standards control access to virtually every market in global commerce and directly affect more than eighty per cent of world trade” (Purcell & Kushnier, 2016). There are many active standards organizations
5 with thousands of members who develop tens of thousands of standards every year (Baron & Spulber, 2018). Some standardisation organizations provide a place for agreeing on solutions based on a consensus of many actors and are open to all actors interested in a solution. In those organizations, participation in standards development is voluntary, and the use of standards is voluntary. Due to their way of work and following principles of transparency, openness, impartiality and consensus, effectiveness and relevance, coherence, and the development dimension6 – those organizations are often called voluntary consensus-based organizations for standardisation. All standardisation activities begin when some actor(s) propose a solution to others. Then through the process,
they come to a solution acceptable to everyone. Standards are not necessarily an expression of the highest expertise or requirements but rather an expression of what the parties involved could agree upon (Madelung & Andersen, 2013). That is why it is often said that standards do not contain the best practice or solutions for every participating actor but rather those with the highest degree of agreement – possible – at that moment.
The ILOs examples
K6.1., K7.1.
Recommended Teaching Case studies/Serious games/Оther
Recommended duration of tutorials: from 30 minutes to 90 minutes
1. Serious Game: Standard Park (BSI)
Keywords: Standardisation, Standards
About: This game acts as an introduction to standards and standardisation for participants who have had no or truly little prior experience with the topic. It is a board game driven by the drawing of cards, in which players get to see the benefit of both applying standards and participating in a standardisation process. The narrative of the game follows a company that is hired by their city’s mayor’s office to construct a playground, encountering some common standards-related hurdles and opportunities along the way. The main learning objective for this game is that engaging in the use and development of standards represents a vast array of opportunities for businesses.
Details:
› Time to play: 60-90 minutes
› Target group: No or limited prior standardisation knowledge.
› Group size: 3-5 players per group.
Contact: magnus.hakvag@hoknowledge.com
Background: Developed with and for the British Standards Institution (BSI) to engage young professionals in
using standards and partaking in standardisation work.

2. Serious Game: Standards Journey (BSI)
Keywords: Standardisation, Standards
About: This process-based board game goes a step further than the Standard Park game in developing an understanding of the standardisation process. The game introduces the main steps of a BSI standardisation process along with key terms used by standards organizations during development. Players are tasked first with building the standardisation process using tokens, before subsequently playing through this process following a narrative wherein, they control the actions of a large health technology company. The main learning objective of the game is for players to get an understanding of what each step of the standardisation process looks like and how they can contribute to the process (and benefit from it).
Details:
› Time to play: 60-90 minutes.
› Target group: Rudimentary prior standardisation knowledge
› Group size: 3-5 players per group.
Contact: magnus.hakvag@hoknowledge.com
Background: Developed with and for the British Standards Institution (BSI) to engage young professionals in using standards and partaking in standardisation work.
Good practice
There are plenty of definitions of standards and standardisation. It is a challenging task to teach and understand the endless definitions. However, such richness in definitions of standardisation and standards can be a base for good class experience. Class discussion on the definitions (old and new ones) provided by formal organizations for standardisation, including international standardisation organizations (ISO/IEC/ITU), European standardisation organizations (CEN/CENELEC/ETSI), and National Standards Bodies (e.g., BSI, DIN, AFNOR, etc.) might be a good starting point. For example, the definition which describes a standard as a document, established by consensus, and approved by a recognized body (ISO/IEC, 2004),…,
can be used to explain that not all standards are documents, established by consensus, and approved by a recognized body (Hesser et al., 2010) which can lead to other definitions provided by other organizations for standardisation (e.g., professional, industry, and business associations, consortia, and fora working in different fields). Enabling students to critically analyze different definitions significantly raises their understanding of the topic.
Recommended sources
If you are new to the topic, the basics can be found at:
Other sources relevant to the topic:
- Grillo, F., Wiegmann, P.M., de Vries, H.J., Bekkers, R., Tasselli, S., Yousefi, A., van de Kaa, G. (2024). Standardisation: Research Trends, Current Debates, and Interdisciplinarity. Academy of Management Annals, 18(2), 788-830.
- Baron, J., & Spulber, D. F. (2018). Technology Standards and Standard Setting Organizations: Introduction to the Searle Center Database. Journal of Economics and Management Strategy, 27(3), 462–503. https://doi.org/10.1111/jems.12257.
- De Vries, H. J. (1999). Standardisation: A Business Approach to the Role of National Standardisation Organizations. Springer Science+Business Media, LLC. https://www.springer.com/gp/book/9780792386384.
- Gaillard, J. (1933). A study of the fundamentals of industrial standardisation and its practical application, especially in the mechanical field. https://repository.tudelft.nl/record/uuid:eb5dd4a5-6b5a-4af5-ae8a-197de0cfcc78.
- Hesser, W., Feilzer, A., & de Vries, H. J. (2010). Standardisation in Companies and Markets. Helmut Schmidt University. https://www.researchgate.net/publication/337160610_Standardisation_in_Companies_and_Markets_3rd_Ed.
- Murphy, C., & Yates, J. (2013). The International Organization for Standardisation:Global Governance through Voluntary Consensus. Business Regulation and Non-State Actors: Whose Standards Whose Development, 81–94. https://doi.org/10.4324/9780203126929-15.
- Spivak, S., & Brenner, C. (1993). Standardisation Essentials: Principles and Practice (First edition). CRC Press. https://doi.org/https://doi.org/10.1201/9781482277388.
- Wiegmann, P. M., de Vries, H. J., & Blind, K. (2017). Multi-Mode Standardisation: A critical review and a research agenda. Research Policy, 46(8), 1370–1386. https://doi.org/10.1016/j.respol.2017.06.002.
- Wiegmann, P. M., Eggers, F., de Vries, H. J., & Blind, K. (2022). Competing Standard-Setting Organizations: A Choice Experiment. Research Policy, 51(2), 104427. https://doi.org/10.1016/j.respol.2021.104427